Journal — May 2020

So basically, until the COVID-19 pandemic begins to taper off and we can figure out where to go from here, we are changing things up a bit. We want Yonder to keep serving you guys great coffee from the world’s best roasters, but we want to be extra careful to work with small teams (good for social distancing) who are taking great precautions to do things safely. And as things keep getting harder for the coffee industry, we want to go back and support our friends around the world, who have been there for us since the beginning. So at least for the next few months, we will be featuring some of your favorite roasters from 2018 and early 2019.

Nate and Laura make up Lüna’s mighty little roastery. They are one of our favorite voices in the industry, and their perspective is so helpful in a lot of the conversations that the coffee community is having globally. “We felt like what was missing [in the coffee industry] was lighter coffees that are unabashedly so. And the idea that playfulness and approachability can exist in branding in tandem with real context behind the coffees that are sold,” Laura explained. “When I began buying green coffee, one of the first questions I asked my peers in the industry was something along the lines of, ‘Is there a set of best practices for buying coffee in any given country so you know beyond a doubt that the producer will be compensated properly for their coffee? Can we be sure they are getting a proper margin?’ Invariably I got a response of, ‘Oh, that’s pretty complicated—to begin to unpack that would be a big undertaking.’ Unsatisfied with that answer, and willing to do the work, I started searching for like-minded people, who weren’t intimidated and genuinely wanted to unpack that question.” So that’s Lüna, changing the coffee industry one coffee at a time, so that it everyone involved is taken care of. Beautiful ingredients don't have to come at the expense of anyone's wellbeing. So make time for a delightful coffee, okay? It’s important.